I know what you're thinking. Attack ads are the kind that target one person or political candidate. Well, today WE are attacking the ADS. That is, we are contacting companies that advertise with Breitbart News. Or, should I say Breitbart "News"?
Check out Sleeping Giants, a group dedicated to stopping racist, sexist, anti-Semitic and homophobic news sites by stopping their ad dollars.
Use their online template to contact WE Communications, Microsoft's main PR/communications agency, and ask them to pull ads from Breitbart.
FROM SLEEPING GIANTS:
Tiffany Cook leads PR efforts for Microsoft's consumer brands, so she should be able to help us out here.
Let's ask her whether advertising with a confirmed sexual predator and a hate speech rag is part of Microsoft's brand strategy. Yes or no?
Please direct your emails to:
Exec. VP, North America Consumer Sector Lead
I'm writing to you as a member of the Sleeping Giants community.
Microsoft ads also continue to fund Breitbart, a hate speech site known for distributing homophobic, misogynist and xenophobic content.
1800+ companies have confirmed with us they have taken steps to blacklist Breitbart, but Microsoft has never actually responded to us.
Please help me confirm: Is advertising with a confirmed sexual predator and a hate speech rag part of Microsoft's brand strategy?
We would like to make a note of Microsoft's position on this matter on this public spreadsheet:
I would appreciate a response ASAP!